Blogging Challenge to Lead Magnet Funnel
Sarah Arrow 
The goal of the Lead Magnet Funnel is to generate interest, educate your potential customer, and gradually lead them towards making a purchase. With that in mind, we'll organise the blogging challenge posts in an order that takes the reader on a journey from awareness to conversion. Here's a reordered 30-day business blogging challenge list that follows a logical progression:
- Introduction and Awareness
- Day 1 - Blogging Challenge Day 1 <--- this can also be converted into a lead magnet which you gift your reader in exchange for an email address.
- Day 5 - Behind-the-Scenes Look at Your Business <---- this becomes the first email in a sequence of follow up and nurture emails.
- Day 7 - Why Your Business Exists
2. Educating and Building Trust
- Day 2 - Top Ten Things You Wish You Knew Before Starting Your Business
- Day 3 - Best Resources or Tools
- Day 4 - Thought Leadership Post
- Day 19 - The Tips Post
- Day 27 - Share Your Research
3. Engagement and Interaction
- Day 25 - Comments into Content Post
- Day 26 - The Crowdsourced Post
- Day 17 - Give Us Your Opinion
4. Showcasing Products/Services
- Day 6 - Introduce a New Product or Service
- Day 8 - Write a Feature Story
- Day 20 - Repurposing Content into Videos
- Day 9 - Create an FAQ Post
- Day 16 - The Comparative
- Day 18 - How to Post to Checklist
- Day 21 - What if You Don't
- Day 29 - Predict the Future
5. Community and Social Proof
- Day 28 - People to Follow Post
- Day 10 - Share an Interview Post
6. Additional Content and Encouragement
- Day 11 - Site Round-Up
- Day 12 - Sliding Your Way to Blogging Success
- Day 13 - Link
- Day 14 - Newsjack Your Way to Traffic Success
- Day 15 - How to Obtain Industry Statistics
- Day 22 - Write a Book Review
- Day 23 - The Quote Post
- Day 24 - Site Round-Up
7. Reflection and the Biggest Call to Action
Day 30 - Reflecting on Your Journey
Remember, this order is created to build engagement and lead the audience towards conversion. It begins with introductory content and gradually moves to more interactive and product-focused posts, ending with a reflection on the journey and a prompt to act.
Did you realise as you were going through the blogging challenge that you were creating content that will make a difference to your business?
Sarah x
