Day 5: Write a Fun post that shares a behind-the-scenes look at your business or team, or something

Picture this: You're at your favourite café, sipping a latte, when the owner starts sharing tales from the kitchen. Intrigued? That's the charm of a behind-the-scenes blog post. It's like a backstage pass to your business, offering a unique peek into its inner workings.

Businesses often underestimate the power of revealing their human side. A well-crafted behind-the-scenes post not only showcases your brand's personality but also strengthens the connection with your audience. It's a chance to show the people, passion, and processes that make your business tick.

In this article, you will discover:

How sharing behind-the-scenes content can humanise your brand.
A step-by-step approach to crafting an engaging post.
Tips for making your post truly relatable and memorable.

Now, let's pull back the curtain and explore the art of creating a behind-the-scenes masterpiece.

The Importance of Behind-the-Scenes Content

In today's digital age, consumers crave authenticity. They want to know the real story behind the brands they love including your brand. This is where behind-the-scenes content shines. It offers a genuine look into your business, breaking down the corporate façade to reveal the human element.

Let's break down why behind-the-scenes content is so powerful:

Humanising Your Brand

People connect with people, not faceless entities.
Sharing your team's experiences, challenges, and successes makes your brand relatable.
It builds a personal connection, transforming customers into loyal fans.

Building Trust through Transparency

Transparency is key in building trust.
Behind-the-scenes content shows honesty and openness, vital for trust.
It demonstrates your commitment to authenticity, a value highly regarded by customers.

Differentiating Your Brand

In a saturated market, standing out is crucial.
Unique stories from your business offer a fresh perspective.
They distinguish your brand in a crowded marketplace.

Creating Engaging Content

Behind-the-scenes content is inherently engaging.
It tells a story that is both intriguing and relatable.
Such content often gets shared, increasing your brand’s reach.

Encouraging Customer Loyalty

When customers feel connected to your brand, loyalty follows.
They are more likely to return and recommend your brand to others.
This loyalty can transform into long-term business success.

Behind-the-scenes content is not just a marketing tool; it's a way to forge a deeper connection with your audience. It provides a unique opportunity to showcase the people and values behind your brand, creating a strong, loyal community around it.

Planning Your Behind-the-Scenes Post

Crafting a behind-the-scenes post is an art. It’s about revealing the unique aspects of your business in a way that's both engaging and true to your brand.

Here's how to plan it effectively:

Define Your Goals and Audience

Start by identifying what you want to achieve. Is it brand awareness, customer loyalty, or something else?
Understand your audience. Who are they and what would they find interesting about your business?

Choosing the Right Aspect to Showcase

Pick an aspect of your business that's both interesting and reflective of your brand values.
It could be your team, your creative process, or how you source materials.

Deciding on Narrative Style and Tone

Your narrative style should align with your brand's voice.
Keep it light and engaging, but informative too.

Mapping Out Your Content

Plan your content structure. What story are you going to tell and in what order?
Remember, authenticity is key. Keep it real and relatable.

Integrating Visuals

Photos and videos can make your post more engaging.
They should be high-quality and relevant to the content.

Finalising Your Draft

Once your draft is ready, review it to ensure it aligns with your goals and speaks to your audience.
Check for clarity, flow, and engagement.

This planning phase lays the foundation for a behind-the-scenes post that not only captivates but also connects with your audience on a deeper level.

Step 1: Selecting the Right Topic

Choosing the right topic for your behind-the-scenes post is crucial. It should be intriguing and relevant to your audience. Here are some ideas for various professions:

For Coaches

A Day in the Life: Showcase your daily routine, highlighting how you prepare for sessions and the tools you use.
Client Success Stories: Share stories of clients who've achieved their goals, focusing on your role in their journey.

For Vets

Caring for Animals: Share the compassionate side of your work, like nurturing a sick animal back to health.
Behind the Scenes at the Clinic: Give a tour of your clinic, explaining the equipment and daily tasks.

For Course Creators

Developing a Course: Detail the process of creating a course, from idea generation to content creation.
Student Feedback and Iterations: Share how student feedback shapes course updates and improvements.

For Contractors

Project Progress: Document the transformation of a space from start to finish, showcasing your skills and techniques.
Tools of the Trade: Explain the tools you use daily, and why they are essential for your work.

For Authors

Writing Process: Share your journey of writing a book, including your inspirations and challenges.
From Manuscript to Bookshelf: Show the steps a manuscript goes through before becoming a published book.

These topics provide a glimpse into the unique aspects of your profession, creating content that's both informative and engaging for your audience.

Crafting the Content for Your Behind-the-Scenes Post

After selecting your topic, it's time to craft content that captivates and informs. Here's a detailed guide on how to do it:

Writing Style

Keep your tone warm, personal, and direct.
Write in simple language for easy understanding.

Structure Your Narrative

Start with an introduction that sets the scene.
Follow with a detailed description of your chosen topic.
Conclude with reflections or lessons learned.

Personalising Your Content

Share personal anecdotes or stories related to the topic.
This adds a human touch, making your post more relatable.

Including Visual Elements

Use photos or videos to enhance your narrative.
Ensure they are high-quality and relevant.

Making it Interactive

Ask questions or encourage reader feedback.
This invites engagement and discussion.

Examples for Various Professions

Coaches: Share a story of a particularly challenging coaching session and how you navigated it.
Vets: Describe a day in the life at your clinic during a busy period.
Course Creators: Take readers through the journey of creating your most popular course.
Contractors: Document the transformation of a recent project, detailing the challenges and successes.
Authors: Share the process of writing a key chapter in your latest book, including inspirations and hurdles.

Editing and Refinement

Once your draft is ready, review it for clarity and engagement.
Check for grammatical errors and ensure it flows smoothly.

Crafting a behind-the-scenes post requires balancing informative content with engaging storytelling. By following these steps, you can create a post that not only provides insight into your profession but also strengthens your connection with your audience.

Promoting Your Behind-the-Scenes Post

Once your behind-the-scenes post is ready, promoting it effectively is key to maximising its impact. Here’s how to ensure it reaches and engages your audience:

Utilising Social Media

Share your post across all your social media platforms.
Use engaging captions and hashtags to draw attention.

Email Marketing

Include a link to your post in your email newsletter.
Provide a teaser or exclusive snippet to entice readers.

Collaborations and Cross-Promotions

Partner with influencers or businesses in your field to share your post.
This can significantly expand your reach.

Utilising Your Website

Feature the post prominently on your homepage.
Consider a blog teaser that links to the full post.

Engaging with Your Audience

Respond to comments and shares to foster a community feel.
Ask for feedback and suggestions for future posts.

Paid Advertising (Optional)

If budget allows, consider promoting your post through paid ads.
Target your ads to reach your specific audience.

Remember, the goal is to get your behind-the-scenes story in front of as many eyes as possible. By strategically promoting your post, you increase the chances of it resonating with your audience and reinforcing your brand's identity.

Promoting Your Behind-the-Scenes Post

Getting your behind-the-scenes post in front of the right audience is as important as the content itself.

Here's how to ensure your behind the scenes gets the attention it deserves:

1. Leverage Social Media Platforms

Share your post on all your social channels.
Use engaging captions and relevant hashtags to increase visibility.

2. Email Outreach

Include the post in your newsletter.
Tease the content to entice readers to click through.

3. Engage with Influencers and Partners

Collaborate with industry influencers to share your post.
This extends your reach to their followers.

4. Feature on Your Website

Place your post prominently on your site for visitors to see.
Consider a blog preview on the homepage.

5. Respond and Interact

Engage with comments and shares to build a community.
This interaction encourages further sharing and discussion.

6. Consider Paid Promotions

If your budget allows, use paid advertising to reach a wider audience.
Target your ads for maximum effectiveness.

By strategically promoting your behind-the-scenes post, you not only reach a wider audience but also invite them to engage with your brand on a more personal level. This not only increases brand visibility but also fosters a sense of community around your brand.

Measuring the Impact of Your Behind-the-Scenes Post

After publishing your behind-the-scenes post, it's crucial to measure its impact. This helps you understand its effectiveness and guides future content strategies. Here's how to do it:

1. Analyse Engagement Metrics

Look at likes, shares, comments, and overall engagement.
These metrics indicate how well your audience is receiving the post.

2. Monitor Website Traffic

Use tools like Google Analytics to track visits to your post.
Check for increases in traffic after the post's release.

3. Assess Time Spent on Page

Analyse how long readers stay on your post.
Longer durations suggest more captivating content.

4. Review Audience Feedback

Pay attention to the comments for insights into reader perceptions.
Positive feedback and requests for similar content are good signs.

5. Track Conversion Rates

If applicable, monitor any uptick in enquiries or sales linked to the post.
This indicates the post's effectiveness in driving business actions.

6. Social Media Shares and Mentions

Track how often your post is shared and mentioned on social platforms.
High shares signify a wider reach and resonance with the audience.

By evaluating these metrics, you gain valuable insights into the effectiveness of your behind-the-scenes content. This informs your future content creation, ensuring you continually engage and grow your audience effectively.

Leveraging Feedback for Future Posts

Gathering and utilising feedback from your behind-the-scenes post is invaluable for shaping future content.

Here's how to effectively leverage this feedback:

1. Analyse Comments and Reactions

Read through comments on your blog and social media.
Look for common themes or questions that arise.

2. Conduct Surveys or Polls

Create short surveys or polls to gather structured feedback.
Ask specific questions about what readers enjoyed or want to see more of.

3. Monitor Engagement Metrics

Use analytics tools to see which parts of your post were most engaging.
High engagement areas can guide future content topics.

4. Review Email Responses

If you shared your post via email, check the responses.
Personal email feedback can provide deep insights.

5. Observe Social Media Shares

See how and where your post is being shared on social media.
The context in which it's shared can indicate audience interests.

6. Utilise Direct Feedback

Pay attention to direct messages or emails from your audience.
This feedback is often more detailed and specific.

7. Keep an Open Dialogue

Maintain open communication with your audience.
Regular interaction can reveal subtle preferences and ideas.

By actively listening and responding to your audience's feedback, you can tailor your content to better suit their interests, keeping them engaged and connected to your brand.

Wrapping Up: The Power of Behind-the-Scenes Content

We've journeyed through the creation, promotion, and analysis of behind-the-scenes content. It's clear this type of content is more than a glimpse into your business – it's a bridge to deeper audience engagement.

Why It Matters

Behind-the-scenes content humanises your brand.
It builds trust and fosters a sense of community.
Such content stands out, differentiating your brand in a crowded market.

Key Takeaways

Planning and selecting the right topic are crucial.
Crafting engaging, personal, and visually appealing content is key.
Promoting your post effectively broadens your reach.
Analysing the impact guides your future content strategy.
Leveraging feedback ensures your content continually resonates.

The Next Step

Remember, each post is an opportunity to strengthen the bond with your audience. Behind-the-scenes content is a powerful tool in your arsenal, one that invites your audience to connect with the heart of your business. Keep experimenting, learning, and growing with each piece you create.

When you've created your fun post remember to publish it, and share it in the Blogging Challenge Facebook Group

Looking forward to seeing your posts!

Sarah

P.S. If you've found this via a search engine then come on over and join the 30-Day Business Blogging Challenge - it's free!