People to Follow Post

Creating a blog post about people to follow in your industry is a powerful way to provide value to your audience while simultaneously growing your network and establishing your reputation as a trusted resource.

Such posts are strategic assets for businesses because they amplify your voice in the industry, facilitate valuable relationships, and attract readers who can turn into potential customers or collaborators.

By highlighting industry influencers, you effectively align your brand with them, fostering credibility and trust with your audience.

Additionally, these posts can boost your SEO ranking due to potential backlinks and social shares if the featured individuals choose to share your post within their networks. Now, let's dive into the step-by-step guide to creating such a valuable blog post.

Instructions:

Identify Your Objective: Start by understanding your goal for creating the post. Do you want to build relationships, increase brand exposure, provide resources for your readers, or a mix of all three? Knowing your objective will guide your research and writing process.
Research Influential Individuals: Start looking for influencers in your industry. Use platforms like LinkedIn, Twitter, or industry-specific forums to find individuals who are making a significant impact. Consider their follower count, but also look at their engagement and the quality of their content.
Create a Shortlist: After extensive research, narrow down the list to the top individuals you want to feature. Depending on the depth of content you want to provide, this could be anywhere from 10 to 50 people. From experience, the bigger the list, the more shares you get!
Write Brief Profiles: For each person on your list, write a brief profile. This should include their name, what they do, why they're influential, and what your readers can learn from them. Be sure to link out to their website or best social media profile.
Add Personal Insight: To make your post more engaging and valuable, include your personal insights about each individual. Maybe you've implemented advice they gave, or you regularly read their blog posts. This personal touch can increase the authenticity of your post.
Arrange in a Logical Order: You could arrange the list in alphabetical order, by follower count, or even categorically if they specialize in different areas within your industry.
Write an Engaging Introduction and Conclusion: The introduction should grab your reader's attention and explain why you've created the list. The conclusion should wrap up the post and encourage readers to follow these influencers.
Optimize for SEO: Incorporate relevant keywords throughout the post to boost its visibility on search engines. Also, make sure you have a compelling meta description and title tag.
Add Visual Appeal: Incorporate relevant images such as the influencers' headshots or infographics to make the post visually appealing. This helps break up the text and enhances reader engagement.If you use photos from their social profiles, ask for permission first because you don't want to breach copyright.
Review and Edit: Go through the post to correct any grammatical errors and ensure the information is accurate and up-to-date.
Publish and Promote: Publish the blog post on your website, then share it across your social media platforms. Consider sending a personal message or email to the influencers featured in your post, as they might share it with their own followers.
Engage with Readers: Monitor the post for comments and engage with readers who leave feedback or questions. This helps foster a sense of community and encourages further interaction with your content.

Remember, the ultimate goal is to provide value to your audience while enhancing your brand's reputation and visibility. With this in mind, you're well on your way to crafting a comprehensive, engaging, and impactful blog post.

When you've created your People to Follow Post remember take the link, and share it in the Blogging Challenge Facebook Group

Looking forward to seeing your Post!

Sarah

P.S. If you've found this via a search engine then come on over and join the 30-Day Business Blogging Challenge - it's free!