Day 10: Share an Interview post

In today's fast-paced digital world, there's a powerful way to boost your business's standing and become a go-to resource in your industry. How, you ask? Well, by sharing expert insights through an engaging interview blog post! Not only does it provide valuable knowledge to your audience, but it also positions your brand as a savvy and well-connected player in the field. Trust me, it's a winning strategy that can elevate your business profile to new heights.

Now, let's dive into the nitty-gritty of creating a captivating interview blog post that will leave your readers hungry for more. We'll walk through each step with clear instructions and friendly guidance, ensuring you're equipped to create an impactful post that showcases your industry expertise.

Ready? Let's get started!

Step 1: Identifying the Ideal Interviewee

To kick things off, you need to find the perfect person to interview. Think of an industry expert or a successful entrepreneur whose insights align with your audience's interests. This carefully chosen interviewee will not only provide valuable perspectives but also enhance your business's network and industry relations.

Don't worry if you're unsure where to find the right person. I've got some tips and tricks up my sleeve that will help you connect with influencers on platforms like LinkedIn or reach out to thought leaders who have spoken at conferences or featured in industry publications.

And hey, if your audience is into marketing or small business, I've got you covered with my Blogging Challenge Affiliate program. You'll find interview questions and answers that are just perfect for your needs.

Connecting with LinkedIn Influencers:

This is really easy to do

Personalize your connection request: Avoid sending generic invites. Take a moment to personalize your message and mention something specific that caught your attention about their work or expertise. Showing genuine interest makes your request stand out.
Engage with their content: Show your support by liking, commenting, and sharing their posts. Be authentic in your interactions, providing meaningful insights or asking thoughtful questions. It helps establish a connection and shows that you value their expertise.
Then ask for the interview

So many people rush straight to the "Ask for an interview" phase and wonder why they get rejected. If you do it as I describe above, you'll get far more traction.

Step 2: Crafting an Engaging Introduction

Now that you've got your interviewee on board, it's time to create an introduction that grabs your readers' attention. Start by highlighting the significance of this person's perspective and why it matters to your audience. And here's a little secret: you can subtly showcase how your business is providing access to these valuable insights. It's a win-win situation!

Step 3: Developing Thought-Provoking Questions

The key to a captivating interview lies in the questions you ask. Prepare a list of open-ended questions that encourage your interviewee to dive deep and share their experiences, success stories, industry insights, and advice for others. These thought-provoking questions will demonstrate your business's understanding and expertise in your industry. Trust me, your readers will appreciate the depth of knowledge you bring to the table.

Step 4: Conducting the Interview and Transcription

Now, it's time to get down to business. You can conduct the interview in various ways—face-to-face, over a phone call, or even via email, whatever works best for both parties. Just remember to record the conversation if it's verbal, so you can accurately transcribe it later. And hey, if you have a podcast episode that you'd like to transform into a blog post, don't worry—I've got a neat trick for you. Consider using transcription services or software to convert your podcast episode into written content. It saves time and ensures you don't miss any valuable insights.

Step 5: Showcasing Impactful Quotes

Quotes are the secret sauce of a captivating interview blog post. Select significant quotes or excerpts from the transcription that truly resonate with your readers. These quotes add authenticity to your post and showcase the unique perspectives you're bringing to your audience. Get ready to leave them inspired and craving more!

Step 6: Wrapping Up with a Call to Action

As you wrap up your blog post, don't forget the golden rule: engagement is key! Encourage your readers to share their own perspectives, experiences, or ask further questions. This interaction creates a vibrant community around your brand and highlights your commitment to open dialogue and customer engagement. Plus, it's a fantastic way to build connections and foster meaningful relationships.

So, dear reader, by delivering a well-crafted interview blog post, you'll not only demonstrate your industry connections and extensive knowledge but also establish yourself as a credible and respected authority. It's an incredible opportunity to enhance your business's reputation and make a lasting impact.

When you've created your interview post blog post remember to publish it, and share it in the Blogging Challenge Facebook Group

Looking forward to seeing your posts!

Sarah

P.S. If you've found this via a search engine then come on over and join the 30-Day Business Blogging Challenge - it's free!