Newsjack Your Way to Traffic Success

Have you ever wanted to ride the wave of a trending news story to bring more visitors to your website? Welcome to the exciting world of newsjacking - a potent strategy to boost your online presence and drive more traffic to your site. Newsjacking was how we gained traction with both our transport business blog, and my women's interest site. By sharing opinions on topical content two things happened:

1. Conversations started

2. Journalists started to contact us for our opinions on things

By the end of this blog post, you'll be equipped with the knowledge and steps to effectively implement newsjacking for your business.

Choosing the Right News Item or Event

Not all news stories are created equal, at least when it comes to newsjacking. The first step is to find a news item that's relevant to your business, recent enough to still be in public conversation, and has potential to engage your audience.

So, how do you keep an eye out for such news stories? Tools like Google Alerts, RSS feeds, and your own social media platforms can be goldmines. For instance, setting up Google Alerts with industry-specific keywords can help you stay on top of relevant news.

Let's consider a real-world example. If you're in the tech industry and a significant product launch happens, that's your moment to newsjack!

Crafting Your Own Newsjack

Once you've identified the perfect news story, it's time to craft your content. Start by summarizing the news event in a digestible manner. It's not about rehashing the entire news; instead, provide a snapshot to give your readers the context.

But the real magic lies in providing your unique insights. What does this event mean for your industry? How could it affect your customers? How does it align or contrast with your brand's values or mission? These questions can help shape your commentary.

And don't shy away from examples or anecdotes. They not only strengthen your viewpoint but also make your content more relatable and engaging.

The Role of SEO in Newsjacking

SEO and newsjacking are a match made in digital marketing heaven. To maximize your reach, ensure your content is optimized for search engines. This includes using relevant keywords, crafting compelling meta descriptions, structuring your URL intuitively, and having a solid linking strategy in place.

Sharing and Promoting Your Newsjack

Time to let your masterpiece fly! Share your content across different channels - your website, social media profiles, and email newsletters. And remember, it's not just about broadcasting; encourage your audience to interact, comment, and share. Sometimes, a simple nudge like "What are your thoughts on this development? Share in the comments!" can go a long way in driving engagement.

Post-Newsjack: Evaluating the Success

What gets measured gets managed! Keep an eye on your web traffic data, social media engagement metrics, and SEO ranking to gauge the effectiveness of your newsjacking efforts. These insights can be invaluable for refining your future strategies.

The Power of Newsjacking

Newsjacking, when done right, can be a powerful tool in your digital marketing arsenal. It not only drives traffic but also positions you as a thought leader in your industry, keeping your brand top-of-mind among your audience.

Now, over to you! Have you tried newsjacking before? Share your experiences, thoughts, or feedback in the comments. And if you found this guide helpful, do share it with others who might benefit from it. Let's continue to learn and grow together!

There you have it, your step-by-step guide to effective newsjacking. The world of news is full of opportunities waiting to be seized. So, get out there and start newsjacking!

When you've created your Nesjack post remember take the link, and share it in the Blogging Challenge Facebook Group

Looking forward to seeing your Slides!

Sarah

P.S. If you've found this via a search engine then come on over and join the 30-Day Business Blogging Challenge - it's free!