Day 8: Write a Feature Story

Crafting a compelling feature story about a successful customer can serve as an excellent testament to your product or service. It's a way of showcasing your value proposition through real-life narratives. Here is a step-by-step guide to writing a successful feature story post.

Choosing the Right Customer

The first step in your feature story writing journey is to identify a customer who encapsulates the transformative power of your product or service. Look for customers who have not just used your offering, but have seen tangible results and benefits from it. The choice of customer would slightly vary based on your business type.

For a product-based business, select a customer who has used your product to solve a problem or enhance their life. For a service-based business, opt for a customer who has seen significant improvements in their situation thanks to your service. For a digital or online business, highlight a customer who has leveraged your platform to attain their goals.

Crafting an Engaging Introduction

Your introduction should provide a snapshot of the customer's story and the reasons for featuring it. An effective introduction is both intriguing and emotionally resonant, making the reader curious to learn more about the customer's journey.

Telling the Customer's Story

This is the heart of your feature story. Narrate the customer's journey, including the challenges they faced before discovering your product or service. Make sure to highlight their struggles and aspirations, as this will make the story relatable to your readers.

For example, a product-based business might feature a customer who struggled with a particular issue that your product helped resolve. A service-based business could highlight a customer who was stuck in a rut but managed to overcome obstacles through your service. An online business might focus on how a customer used your platform to reach a target audience or achieve a specific goal.

Highlighting Your Product or Service

Now it's time to bring your product or service into the spotlight. Detail how your offering helped the customer overcome their challenges and achieve success. Remember, the focus is not on selling your product or service, but on showing its benefits in real-world scenarios.

Including Quotes or Testimonials

Adding direct quotes or testimonials from the customer will further enhance the authenticity of your story. It provides first-hand insights into their experience, making the story more compelling and credible. If you have a video you can upload here it will make your post even better. But remember, you can add one in later if you need to.

Concluding with a Call to Action

Finally, wrap up your post by encouraging your readers to engage. Invite them to share their own success stories or provide feedback on your post. A well-crafted call to action helps foster a sense of community around your brand.

Writing a feature story post is an effective way to humanize your brand and demonstrate the real-world benefits of your product or service. Remember to focus on your customer's journey, making it relatable and engaging for your audience.

When you've created your feature story post blog post remember to publish it, and share it in the Blogging Challenge Facebook Group

Looking forward to seeing your posts!

Sarah

P.S. If you've found this via a search engine then come on over and join the 30-Day Business Blogging Challenge - it's free!