The Social SEO Course for Small Business Owners

Get Found, Followed, and Remembered — The Smart Way to Do SEO and Social Media (That Actually Works)

A 6-module online course that helps you show up, stay visible, and attract steady leads — even if you've no idea where to start.

Does This Sound Familiar?

Let's be honest. I used to stare at my phone wondering why my posts got five likes and no enquiries. Meanwhile, others — doing the exact same thing — had queues of customers. I'd convinced myself they must've cracked some secret code, or worse, had mates in high places.

The truth? I wasn't invisible because my work was bad. I was invisible because no one could find me. My business was good — but Google didn't know that. And if Google didn't, neither did my customers.

Sound familiar? You pour hours into posting, tweaking captions, guessing hashtags, only to feel like you're shouting into a void. You know you should care about SEO, but it sounds technical, dry, and about as fun as a tax return. Social media feels like a treadmill you can't get off.

That's why we built The Social SEO Course for Small Business Owners.

Because visibility shouldn't feel like a full-time job — or a mystery wrapped in jargon. This is the step-by-step system that helps normal business owners (yes, even the tech-shy ones) get found, followed, and remembered — using what you already post.

What Is The Social SEO Course?

The Social SEO Course is the missing link between your social media and your search visibility. It's not about learning "SEO for geeks." It's about making your existing content work harder for you.

Each of the six modules walks you through the small, consistent tweaks that make a big difference — from writing captions that rank to adding keywords naturally without sounding robotic. You'll discover how Google and social platforms actually work together (yes, they do!), and how to appear when people search for what you do locally.

Write posts that both humans and algorithms love.
Turn photos, videos, and reels into searchable assets.
Use the Arrow Marketing Lab planner to stay visible without burnout.
Understand analytics so you can improve, not overthink.

Think of it as your friendly satnav for online visibility — guiding you turn-by-turn through what really matters, and skipping the fluff.

"I used to dread posting because it felt pointless. Now my Google views are up 43% — and clients mention finding me on maps!" — Leah, Lash Artist from Grays
"SEO used to sound like something only big companies could do. Turns out, I just needed someone to explain it in plain English. My van's busier than ever." — Tony, Plumber from Benfleet

Why You're Stuck (and It's Not Your Fault)

Here's the truth: most small business owners are accidentally invisible. You're doing everything you've been told — posting regularly, using hashtags, maybe even boosting a post or two — yet enquiries have slowed. That's not laziness. That's misdirection.

The algorithms have changed. Google no longer just scans websites; it scans social signals. Your posts, reviews, photos, and captions are all little visibility breadcrumbs. When you miss one, your competition picks it up.

You might be feeling:

  • Frustrated, because you're creating content that vanishes after 24 hours.
  • Confused, because every "expert" says something different.
  • Overwhelmed, because SEO sounds like a foreign language.
  • Deflated, because your hard work isn't turning into sales.

The Social SEO Course fixes that.

It bridges the gap between posting and being found. You'll finally understand how to connect your social efforts with actual search visibility — so your content keeps working long after you've logged off.

Remember, this isn't about doing more. It's about doing the right things — consistently and confidently.

Why This Course Is Different

We created this course after helping hundreds of small business owners who were sick of hearing, "You just need more followers." Followers are lovely — but they don't pay the bills. Customers who find you do.

Other SEO courses focus on technical jargon — backlinks, crawling, indexing — all the things that make normal humans switch off. Social media courses tell you to "just post more." The Social SEO Course sits perfectly in between.

It's built for real people, running real businesses — not agencies or influencers. You'll see exactly how Leah uses captions that boost her bookings, or how Tony uses before-and-after photos to rank locally for "plumber near Benfleet." These examples show it's possible — and surprisingly simple.

Plus, you're never left guessing. Every module ends with one clear action step and a simple worksheet. No waffle. No overwhelm.

And because it's made by Arrow Marketing Lab, you'll feel like you're learning from a mate over a cuppa — not a faceless guru.

Why The Social SEO Course Works

Here's why this course actually delivers: It's built around behaviour, not theory. Most business owners give up on SEO because it's too abstract. We simplified it.

Each module builds momentum:

Module 1: Visibility Foundations – get your profiles seen.
Module 2: Content That Gets Found – turn posts into traffic magnets.
Module 3: Search Beyond Text – make your photos and videos work harder.
Module 4: Consistency and the Content Cycle – plan without pressure.
Module 5: Analytics and Adjustment – tweak what's working.
Module 6: Momentum and Mastery – stay visible for good.

Every step you take adds another brick to your visibility wall. You'll stop feeling like SEO and social are separate worlds. They'll finally work together — quietly and effectively — in the background, while you get on with your day.

You won't just learn it. You'll see it working, because every small change is trackable. When you see your business showing up more, that's not luck — that's strategy that sticks.

How It Changes Your Business (and Your Sanity)

Imagine this: You check your messages on a Tuesday morning. There's a new enquiry. They say, "I found you on Google." You smile — because you've not touched your ads in months.

That's what The Social SEO Course does. It builds a system that works quietly while you serve your customers, spend time with your family, or even switch off for once. You'll post less, but reach more. You'll stop guessing and start knowing.

"This course gave me my evenings back. I post once, and it keeps bringing people in. It's like my business finally got a voice." — Leah

You'll also feel confident again. No more wondering what to post, when to post, or if it's working. You'll know — because the data will tell you.

That's what visibility really is. Not fame. Not noise. Just steady, reliable growth that feels good.

Why You Need to Act Now

Right now, social platforms and search engines are changing faster than ever. Those who adapt early get the advantage — and stay there. Every month you wait is a month your competitors strengthen their online footprint.

But here's the thing: you don't need to race. You just need to start. And because we believe in small steps, we're keeping this course at its launch price — but only for a short while.

Once it's full, the doors close so we can support the current students properly. So if you've been meaning to sort your SEO or stop the social burnout, this is your sign.

There'll never be a perfect time — but there is a right time. And that time is now.

Let's Get You Found

You deserve to be found. You deserve steady leads. You deserve a system that works quietly in the background — not another fad, not another app.

👉 Join The Social SEO Course Today

Start seeing how visibility really works — practical, calm, and built for real life.

Your business deserves to be seen. Let's make that happen together.