Pillar Post Perfection
Create the Perfect Pillar Posts to Elevate Your Visibility
Why Pillar Posts Matter
Pillar post content is a powerful tool in the arsenal of content marketing. It's not just about writing articles; it's about creating a rich, interconnected web of information that benefits both your audience and your brand. Remember, in the digital world, content is king, and pillar posts are the crown jewels.
- SEO Magic: First off, pillar posts are fantastic for your website's SEO. It's like giving Google a treasure map to your site, with all these keywords and in-depth info. The more Google understands your content, the higher up your website pops in search results. It's a bit like playing hide and seek, but you're making it super easy for Google to find you.
- You Become the Go-To Expert: These posts show off how much you know. It's like standing on a digital stage and sharing your wisdom with the world. People start seeing you as the expert, and who doesn't like being trusted and respected?
- Keeping Readers Hooked: Pillar posts aren't just blocks of text. They've got videos, pictures, maybe even a quiz or two. It's like hosting a party with lots of fun activities – your readers won't want to leave!
- Everyone Wants to Share Your Stuff: Because your pillar post is so packed with good stuff, other websites will want to link to it. It's like being the popular kid in school; everyone wants to be your friend because you're so cool.
- Evergreen = Always Fresh: The beauty of pillar posts is they're often about topics that don't get old. It's like planting a tree that keeps giving fruit year after year. Your post stays relevant and keeps attracting visitors.
- Connecting the Dots: Your pillar post can link to other related articles on your site. It's like having a big family dinner where everyone's connected and having a great time chatting with each other.
- Hello, New Friends (and Customers): These posts are great for getting new leads. You're giving away valuable info, and in return, readers might sign up for more or even buy what you're selling. It's a bit like showing someone a tasty sample at a food stall and then they buy the whole cake!
- Building a Community: Pillar posts often get lots of comments and discussions going. It's like hosting a friendly neighbourhood gathering where everyone shares their thoughts and gets to know each other.
- Unleash Your Creativity: There's no set rule on how long or what format your pillar post should be. It's your chance to get creative, like painting a big, beautiful mural with your words.
- Learning from Your Audience: By seeing how well your pillar post does, you learn what your audience loves. It's like having a chat with your readers and getting to know them better.
About Pillar Post Perfection
I've found pillar posts to be an invaluable asset on my websites. They've become the backbone of my content strategy. I use them to delve deeply into topics that are crucial to my audience, offering comprehensive, authoritative insights. Each pillar post serves as a central hub, linking to related articles and resources, which not only enhances the user experience but also bolsters my site's SEO.
But it wasn't always that way... When I first started marketing our transport website our content was all over the place. Back then, there wasn't anywhere you could get affordable training. This meant I had to work it out as I went along.
One day, going through our analytics, I discovered a certain type of post performed better than others. These ranked better in search and made the phone ring.
I reverse engineered these posts and found among their commonalities was their depth. It's a bit like creating a mini-encyclopedia on a topic. This approach not only establishes my expertise but also keeps readers engaged, encouraging them to explore more content and view my site as a go-to resource.
I want this for you and your website. Because it makes a HUGE difference to your marketing.
Here's What You'll Get When You Join Pillar Page Perfection Course
You'll discover that this course is effortlessly digestible, allowing you to hone your Content skills ensuring your website garners attention for all the right reasons in all the right places!
Over-Our-Shoulder Videos
Watch as we show you how to create simple and impactful pillar posts so you can market your business with ease
Course Book & Action Steps
Prefer to read instead of watch? We include the transcripts so you can do that. You know those courses where you watch a video and wonder what to do next? This isn't one of them... Action Steps will guide you to action
App
Watch the training from your phone, whenever /wherever it's convenient to you. Just be safe!
Frequently Asked Questions (FAQ) About Pillar Posts
Will This Work for Me?
Good question.
People buy things for many reasons. Sometimes they just want to learn one element, or they want the bonuses. If this is you, then it will work for you. Others want to learn from the content and boost their skillset. Most people find when they follow our courses/guides/cheatsheets they get their desired outcome at the end.
However, if you are the sort of person that buys something and never looks at it, then it will not work for you. As good as we are at delivering, incredible, actionable content we've yet to master downloading it directly into your brain.
If you are the sort of person that prefers 1-2-1 attention, most people find that booking that option is perfect for them and that a course like this will not fulfil that need.
Who is Pillar Post Perfection for?
This works best for small business owners who want to get their website performing better. They're not quite ready for Content Clusters, but they're ready for the first step on their next level content journey.
If you can write a blog post, you can do this.
How can I get access?
Upon purchase you'll visit the registration page and add your details. You can start straightaway.
There's also an App where you can download it to your mobile device and then listen /watch your courses from us when you are on the go, waiting for something or just have spare 10 minutes. Our course takers love how convenient we make it for them to learn new skills.
What Our Happy Clients Are Saying
Don't just take our word for it... Here's what some of our happy customers and clients say about our training!
I consider myself a pretty savvy business owner, but I can get in my own way from time to time. One session with Sarah and I’m back on track with more clarity and focus than before. Sarah doesn’t do gobbley gook speak, she spoke like a real human, and understood my challenges, even when I didn’t, and she went above and beyond to help me. I couldn’t recommend anyone more, book a call and see for yourself, she’s brilliant!
Alice Miriam
Kevin helped me get on the right track providing so much value in the short time we met. After putting the pieces in to place, it was time to meet again. This time my business was on a new path and Kevin was able to steer in the right direction making full use of my platform and marketing tools, ensuring I continue to provide immense value for my customers and anyone else who interacts with my business. Can’t wait to see the results of our latest action plan! We will definitely be catching up again soon! Thanks
Darren Quinn
Kevin Arrow is a gifted online course expert. He masterfully guided me to explore new possibilities in the domain of course creation. His wisdom runs deep. His commitment to quality outcomes is of the highest order. Each question I posed to him was met with well-articulated answers. Kevin effortlessly demonstrates that not only is he a subject matter expert, but he has a unique gift for transferring his knowledge to others in a way that is motivating and inspires immediate implementation. I recommend Kevin without reservation for online course development trainings and consultations, as well as launch consultations.
Ozioma Egwuonwu
