The "What Sets This Apart" Post: A Guide to Winning Over Your Audience

We've all been there, searching for the perfect product or service that meets our needs and wants. In today's hyper-competitive marketplace, businesses must work harder than ever to catch the attention of potential customers. This is where the "What Sets This Apart" post comes into play. This post style is designed to help you stand out from the crowd and highlight what makes your product or service unique.

Whether you're a seasoned business owner or just starting out, this type of post can be your secret weapon to boost sales. Let's dive into the world of comparison, differentiation, and the art of persuasion.

Comparing Features: An Apple-to-Apple Approach

In this type of post, you can approach the comparison top-down, taking a close look at the features of your product or service and those of your competitors.

Example:

Imagine you're selling a state-of-the-art blender that has unique speed settings and a special blade design that ensures a smoother blend. You might compare your blender with a popular competing brand, pointing out how your blender's special features provide a superior blending experience. Pictures or videos showing the difference in blending consistency could further support your claims.

Highlighting a Differentiating Factor: The Deal Breaker

Alternatively, you can highlight just one differentiating factor that makes your product or service exceptional. Sometimes, one unique aspect is enough to sway a buying decision.

Example:

If you're offering a personal fitness training service, you might emphasize your unique approach to individualized training plans based on genetic testing. While other fitness centers may provide personalized plans, your science-backed approach ensures a more precise and effective workout plan, tailored to each client's DNA.

Crafting the Perfect Call to Action: The Cherry on Top

Your post is not complete without a compelling call to action (CTA). After making your case, you need to guide your readers toward the next step.

Example:

For our blender, the CTA might be something like, "Ready to elevate your blending experience? Click here to purchase now and receive a free recipe book filled with delicious smoothie ideas!"

Warning: This Approach is Commercial in Nature

It's essential to recognize that this style of post is highly commercial. It's all about promoting your product or service, and that may not be suitable for everyone. If you're not comfortable with this approach, stick to what you're good at. Don't force something, but do try it. Remember you don't have to to publish your first try!

Step 1: Identify Your Unique Selling Points

First things first, pinpoint what sets your product or service apart from the competition. Is it a special feature, an innovative design, or perhaps an exclusive offer? Understanding what makes you stand out will be the core of your post.

Step 2: Choose Your Approach

Will you compare features to features or highlight one differentiating factor? Decide on the most engaging way to showcase your unique selling points.

Step 3: Research Your Competition

Know thy enemy! Research your competition to accurately compare and contrast. Your claims need to be backed by facts, so gather relevant data and make sure you’re up-to-date on what your competitors offer.

Step 4: Craft a Captivating Introduction

Start your post with an engaging introduction that grabs your readers' attention. Pose a question, share a surprising fact, or tell a story. Make them want to read on!

Step 5: Lay Out the Comparison or Highlight

If you're comparing features, create a clear and concise comparison chart or bullet points. If highlighting a differentiator, use compelling examples, pictures, or videos to showcase your unique offering.

Step 6: Support Your Claims with Evidence

Show, don't just tell. If you say your product is superior, provide evidence. Use testimonials, reviews, or studies to bolster your arguments.

Step 7: Write a Persuasive Conclusion

Sum up why your product or service is the best choice. Make it persuasive, and remind your readers of the key takeaways.

Step 8: Add a Strong Call to Action (CTA)

Your CTA is the final push to get your readers to take action. Whether it's buying your product, signing up for a newsletter, or contacting you for more information, make it clear and compelling.

Step 9: Edit and Revise

Nobody gets it perfect on the first try. Read through your post, checking for grammatical errors, clarity, and flow. Better yet, have someone else read it for fresh insights.

Step 10: Add Visuals

(If Applicable)Images, videos, or infographics can make your post more appealing and help illustrate your points. Use them to enhance, not distract from your message.

Step 11: Publish and Promote

You've done it! Now it's time to publish your masterpiece and promote it through your channels. Social media, email newsletters, or even word of mouth – get the word out!

The "What Sets This Apart" post is a powerful tool in your marketing arsenal. Whether you're comparing features or highlighting a specific differentiator, this method can help you shine a spotlight on what makes your offering unique. With careful planning, strong evidence, and a compelling CTA, you can turn readers into customers.

Are you ready to stand out from the crowd? Start crafting your "What Sets This Apart" post today, and watch how it transforms your sales and brand perception. Remember, authenticity and genuine passion for your product or service will always resonate with your audience. Happy writing!

Sarah x